Bridge to the Russian
Healthcare Market
20+ years of experience helping foreign medical companies localize, comply and scale in Russia.
Market Entry Challenges
Regulatory Compliance
Complete certification cycle for medical devices and consumables
Documentation
Bringing documentation in line with local legislation requirements, high-quality translation into Russian
Market Access
Finding reliable partners, building product localization scheme
Business Setup
Legal entity registration, local operations management, business audit
Market Entry Pathways
We respect our Partners' ambitions and believe that each of them is capable of independently entering the international market. Our mission is to make this path faster, more economical, and less risky.
Quick Entry with Minimal Costs
Challenge
A laboratory equipment manufacturer from Eastern China planned to enter the Russian market with a basic product line.
What We Did
- Rapid distribution channel research
- Selection of 3 potential distributors
- Consultation on minimal registration package
- Marketing materials adaptation
Result
First contract — within 5 months of project start, with 30% budget savings compared to the plan.
Strategy Adjustment After Failed Start
Challenge
The company was already present in the market, but sales were unstable, and the distributor was passive.
What We Did
- Current presence audit
- Project list and sales channels analysis
- Negotiations with new distributor
- Conducting training seminar
Result
3x sales growth over 12 months, formation of stable project list with 24-month planning horizon.
High-Tech Product Entry Strategy
Challenge
The company developed an innovative product but didn't understand how to properly promote it in Russia.
What We Did
- Competitive environment and influence channels analysis
- Market entry strategy development (KOLs, reference centers)
- Certification action plan
- Support in pilot projects preparation
- Development of pricing strategy for the Russian market
Result
Strategy approved by management, pilot project with key university hospital — launched within 4 months.
We are ready to discuss each of these cases in detail — personally.
We do not disclose company names as we respect their decisions. Trust is the foundation of partnership.
Let's Discuss Your CaseServices & Packages
Start Pack
- Market Audit
- Express Product Audit
- Pricing Strategy
Quick, inexpensive, and safe entry. Market understanding without bureaucracy.
Get in touchGrowth Pack
- Market Analysis
- Regulatory Review
- Go-To-Market Strategy
Complete awareness of the current state of the target market segment
Get in touchProfessional Pack
- Full Registration Support
- Distribution Network Building
- Team Training
- Service Infrastructure
- Individual Tender Strategy Plan
Leaders' Strategy. Entry into government procurement, increasing customer loyalty and trust.
Get in touchCase Studies
Unique Equipment Implementation
Successfully registered and implemented innovative medical equipment in leading Russian clinics. Achieved 40% market share in the target segment.
Market Entry Strategy
Developed and implemented a comprehensive market entry strategy for a Chinese medical device manufacturer, resulting in 3x sales growth over 12 months.
Distribution Network
Established a nationwide distribution network for medical consumables, covering 85% of major healthcare facilities in Russia.
Why Choose Us
Market Entry Expertise
20+ years of successful healthcare market entry projects in Russia. We know how to navigate regulatory requirements and build effective distribution channels.
Cultural Bridge
Deep understanding of both foreign and Russian business culture. We ensure smooth communication and build trust between Partners.
Strategic Approach
Data-driven market analysis and customized entry strategies. We help make informed decisions and optimize resource allocation.
Long-term Partnership
We don't just provide services — we build long-term relationships. Our goal is your sustainable growth in the Russian market.
Client Reviews
"In the early stages of exploring the Russian market, we faced many uncertainties. Our partner provided a clear path to market entry and helped us build an initial distribution network quickly. We highly value their respect and understanding of Chinese culture, which gave us confidence and security in our cooperation."
"We faced challenges in communicating with local distributors due to language and regulatory differences. They helped us understand compliance processes and more effectively communicate the value of our products. We gained a lot from this cooperation and hope to maintain contact in the future."
"Throughout our cooperation, they demonstrated high professionalism and execution. Especially in local market analysis and strategic planning, they helped us save significant time and resources. We consider this a reliable partnership."
"They have a deep understanding of the Russian and CIS markets, offering pragmatic and precise recommendations. Although our cooperation hasn't been publicly announced yet, their support was crucial in our preparatory phase."
Contact Us
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Team
Company Leader
A qualified engineer in biomedical engineering and marketing specialist. Over 20 years of experience in leadership positions in sales and marketing in Russia, Belarus, and Kazakhstan.
About Us
Market Analysis
We conduct a comprehensive analysis of the Russian market, including competitor research, pricing strategies, and potential distribution channels.
Documentation
We prepare and submit all necessary documentation for registration, ensuring compliance with Russian regulatory requirements.
Partnership
We help establish partnerships with local distributors and healthcare facilities, facilitating market entry and growth.
FAQ
Is certification required for selling medical equipment and consumables in Russia?
Medical equipment and consumables require mandatory certification (registration) with Roszdravnadzor. Trading unregistered equipment is strictly prohibited.
Do you provide documentation preparation and formatting services for registration purposes?
Yes. Our team includes translators from Chinese and English with extensive experience in technical translation. Registration specialists will prepare all necessary documents.
What documents are required for medical device registration? Are clinical trials required?
There is a basic list of documents for registration and additional documents required depending on the medical device's risk class (1, 2a, 2b, 3). Clinical studies will be required if there is no similar device registered in Russia and the new device is innovative.
How to get access to government procurement participation?
Any company that meets legal requirements and registers on the electronic trading platform can access government procurement. However, if the company is foreign, certain procurements will be unavailable.
Is having localized products in Russia an advantage?
Localized products included in relevant registries receive preferences in government procurement.
What business models do foreign companies choose in Russia?
Representative office, distributor, joint venture, local office.
Start Your Journey
Get in Touch
Ready to explore the Russian healthcare market? Let's discuss your project and create a customized strategy for your success.